DATA PROCESSING

We have developed our own software to process data through many years’ experience.  Our suite of programs provides seemless end-to-end processing.  Each step is checked by one of our team.

We believe these ten factors are important in successful DP.

• Comprehensive Briefing

• Software Efficiency

• Hardware

• Attention to detail

• Quality Control

• Dependability

• Communication

• Accuracy

• Experience

• Value for Money

Processing Services

• Checking and verifying input data vs the brief

• Loading/parsing name and address data

• Matching to Royal Mail PAF database to improve address quality

• Deriving salutations to Debrett’s etiquette standards

• Matching to external suppression databases

• Deduplication to various levels within a hierarchy, using multiple phonetic and matchkey based algorithms

• Identification of ‘multi buyers’ across cold lists

• Fictitious/obscenity name screening

• Removal based on geographic  location, name and address quality and  bespoke removal rules

• Source code allocation per list, output file and other specific rules.

• True random selection

• Matching to Mailing Preference Service (MPS) files

• Comprehensive reporting clearly shows how and why names have been removed, input file stats and deduplication matrix

• Rapid Graphical User Interface for nett data splitting, coding  and output

• Archival and deletion of customer and prospect data to comply with GDPR regulations