DATABASE MANAGEMENT

Using the appropriate scalable software, we design and implement bespoke client database solutions.

Our data processing suite is seamlessly incorporated into the solution, allowing us to create a Single Customer View to your data.

This enables:

• Speedy, accurate, granular selections

• Lifetime Value analysis by original source code, channel, media

• Matchback analysis through customer ID and also our deduplication technology

• Mailing / comms history

• Order history

• Transaction history

• Dovetails into propensity modelling and other analytics

We have worked with charities, utility companies, retail, newspaper groups, telecoms, vehicles.  Mail Order has been a particularly speciality for DRA.