Using the appropriate scalable software, we design and implement bespoke client database solutions.

Our data processing suite is seamlessly incorporated into the solution, allowing us to create a Single Customer View to your data.

This enables:

  • Speedy, accurate, granular selections

  • Lifetime Value analysis by original source code, channel, media

  • Matchback analysis through customer ID and also our deduplication technology

  • Mailing / comms history

  • Order history

  • Transaction history

  • Dovetails into propensity modelling and other analytics

We have worked with charities, utility companies, retail, newspaper groups, telecoms, vehicles.  Mail Order has been a particularly speciality for DRA.