Using the appropriate scalable software, we design and implement bespoke client database solutions.
Our data processing suite is seamlessly incorporated into the solution, allowing us to create a Single Customer View to your data.
Speedy, accurate, granular selections
Lifetime Value analysis by original source code, channel, media
Matchback analysis through customer ID and also our deduplication technology
Mailing / comms history
Dovetails into propensity modelling and other analytics
We have worked with charities, utility companies, retail, newspaper groups, telecoms, vehicles. Mail Order has been a particularly speciality for DRA.