DATABASE MANAGEMENT

Using the appropriate scalable software, we design and implement bespoke client database solutions.


Our data processing suite is seamlessly incorporated into the solution, allowing us to create a Single Customer View to your data.


This enables:


  • Speedy, accurate, granular selections

  • Lifetime Value analysis by original source code, channel, media

  • Matchback analysis through customer ID and also our deduplication technology

  • Mailing / comms history

  • Order history

  • Transaction history

  • Dovetails into propensity modelling and other analytics


We have worked with charities, utility companies, retail, newspaper groups, telecoms, vehicles.  Mail Order has been a particularly speciality for DRA.

 

©2018 DRA LTD.