PROPENSITY MODELLING AND ANALYTICS
Increasingly vital in this competitive age, DRA have developed propensity models for our clients.
The propensity model is used to predict future behaviour based on prior history. It allows you to increase Return on Investment by mailing more intelligently and reduce wastage.
We also offer other analytical services including
Matchback analysis of untracked channel purchases, e.g. web transactions, to reassign income to the correct marketing trigger.
Lifetime Value analysis – identifying the first media source and all subsequent income.
Developing user friendly tools for clients to slice & dice their own customer data.
Data dashboards giving marketing teams and the board quick and useful statistics, KPIs and other measures of performance.
We are big fans of using software that clients are familiar with, such as Microsoft Excel and Word, as a means to deliver information in a user-friendly, tangible and workable way.